ASSIGNMENT

Get football fans to finish their DIY projects before kickoff, with help from Lowe’s and key brands like DeWalt, Kobalt, Cree, Filtrete and Pergo.

IDEA

Earn Your Sunday. NFL stars including Dak Prescott, Justin Jefferson, Myles Garrett and Jordan Love rally fans to get their projects done on Saturday, so game day is guilt-free.

MY ROLE

I came on to lead the 2026 campaign through production, raising the craft and visual aesthetic so the final work looked as big as the athletes in it.

RESULTS

• Among football fans, the work tested in the top 25% of US ads for both sales and brand impact, beating norms for distinctiveness, attention and enjoyment. Featured in Adweek’s coverage of Lowe’s NFL partnership.