FEARLESS
NATION
This series for Blue Cross Blue Shield delivered
surprising and easy health facts through surprising and easy activations.
Fresh Air
Most people don’t know that indoor environments are 5x more polluted than outdoors. To demonstrate this, we created the world’s most unnecessary new product: bottled and branded fresh air.
Smart Cart
Despite global epidemics of diseases such as diabetes, heart disease, etc, senior citizens are still avoiding going to the doctor for their annual checkup. So we brought their annual checkup to where they are going: the grocery store. We created the first grocery cart with built in technology that gives users a full diagnosis of their health state.
Balance
We took over a candy shop for a day and changed the price of candy from dollars and cents to physical activity, to teach the public about balancing calories with physical activity.
Flossing
Most people don’t know that there is a link between gum disease and heart disease. So we took over a crossfit gym for a day and added a surprising station: flossing.
Power Poses
We all know stress is bad for your health. So what can we do about it? We brought in future Hall-of-Fame linebacker Lance Briggs to teach kids the science behind how Power Poses can help give you confidence.
Mud
Allergy rates are higher than ever before. Surprisingly, playing in the dirt and mud can strengthen immune systems and prevent allergies. So we took a group of kids and let them go hog wild on a rainy day.